Nu Colour® Curl & Lash Mascara (USA)

The Office-to-Happy-Hour Mascara That Doesn't End Up Under Your Eyes

You've been in 8 AM back-to-back meetings, grabbed lunch at your desk, and now it's 6 PM in a Houston conference room where the AC has been running full blast all day. The last thing you need is raccoon eyes before after-work drinks. Nu Colour® Curl & Lash Mascara ($18.90) is built for exactly that reality — a polymer-forward, smudge-resistant formula with a curved bristle brush that curls straight lashes upward and keeps them there, from your morning commute through your evening plans, without flaking or drooping.

Who It's For

• Best suited for: Straight or downward-pointing lashes that need all-day lift; anyone frustrated by mascaras that smudge in office AC or summer humidity; those who prefer buildable coverage (one coat natural, two to three coats for drama); fragrance-sensitive eyes
• Less suited for: Anyone specifically seeking a waterproof formula for swimming or heavy rain exposure
• Pairs well with: Nu Colour® Lash + Brow Serum for an underneath-the-mascara conditioning approach to lash health

What Makes This Formula Different

Most curling mascaras fail in one of two predictable ways: too dry and they flake off in patches by midday; too wet and heavy, and lashes droop under their own weight within the hour. Nu Colour® Curl & Lash navigates that middle ground through its polymer-led formulation. Here's what's actually inside and why it matters:

Film-Forming Polymers

This is the curl-hold mechanism. The polymers wrap around each individual lash fiber, setting it into a lifted, curved position as the formula dries. Unlike older wax-dominant mascaras — which can soften and release curl in heat (think subway platform in July, or a Phoenix afternoon) — polymer films maintain structural integrity in warmth and humidity. The result is curl that holds through a full workday rather than collapsing by lunch.

Conditioning Waxes

The formula includes emollient waxes that keep lashes flexible and prevent brittleness from daily mascara use. Flexibility matters for two reasons: lashes that bend rather than crack won't shed the formula as dark flakes onto your cheeks, and well-conditioned lashes maintain their natural curl better over time. It's a small investment in long-term lash health that most drug-store formulas skip entirely.

Iron Oxides

Iron oxides deliver the deep, rich black pigment. They're among the most stable and well-tolerated colorants used in cosmetics, with a decades-long safety record — particularly relevant if you have sensitive eyes or wear contacts. Iron oxides give consistent, intense color without the irritation potential of some synthetic dye alternatives.

The Curved Brush

Brush design is half the mascara equation, and it's often underrated. A flat brush deposits product evenly but provides no mechanical lift. A fat spoolie brush adds volume but tends to clump. The curved bristle brush on this formula follows the natural arc of your lash line, coating lashes from root to tip while simultaneously pressing them upward during application. That simultaneous coat-and-lift action is the reason the curl looks set even before the formula fully dries — the brush starts the job that the polymers finish.

How It Compares

Note: Comparison reflects publicly available formulation characteristics. Clinique is available at Nordstrom and department stores; Maybelline and L'Oréal at CVS, Walgreens, and Target.

Frequently Asked Questions

Is Nu Colour® Curl & Lash Mascara available in the US and how quickly does it ship?

Yes — it ships from the official Nu Skin US warehouse, priced at $18.90. Delivery across the continental US typically takes 3–5 business days. Alaska and Hawaii may require additional transit time.

Is this formula waterproof?

The current US formula is a standard (non-waterproof) smudge-resistant formula. It holds well in office air conditioning and typical daily humidity, but is not formulated for swimming or heavy rain exposure where a fully waterproof option would be preferable.

How many coats does it take to get a dramatic look?

One coat delivers a polished, natural-looking curl and definition. Two to three coats, applied while the previous coat is still slightly tacky, build toward more visible volume and drama. Allow a few seconds between coats to avoid clumping.

Will this mascara flake throughout the day?

Flaking in mascaras is typically caused by overly dry, wax-dominant formulas that crack as lashes move. The polymer-film and conditioning wax combination in this formula creates a flexible coat that bends with lashes rather than cracking and shedding. Users with very oily eyelids may experience some migration, which is common across all mascara formulas.

Is this formula safe for contact lens wearers or sensitive eyes?

The formula uses iron oxides for pigmentation — among the most well-tolerated colorants in cosmetics — and is fragrance-free. Contact lens wearers are generally advised to apply mascara after inserting lenses and to avoid getting product directly in the eye. If you have a history of eye sensitivity, consult your eye care professional before use.

How do I remove this mascara?

A standard oil-based or micellar makeup remover effectively dissolves the polymer film. Avoid rubbing; instead, press a soaked cotton pad against lashes for 20–30 seconds before gently sliding downward. This approach protects lash integrity and removes product more completely than aggressive rubbing.

Can I use this mascara with a lash serum?

Yes. A lash-conditioning serum applied to bare lashes before mascara can enhance the flexibility and moisture level of lashes — a good base for any mascara formula. The Nu Colour® Lash + Brow Serum is designed to complement the mascara in a two-step approach to lash appearance and health.

Works Well With

• Nu Colour® Lash + Brow Serum — Apply to bare lashes nightly or as a pre-mascara base to condition and support lash appearance
• Nu Colour® Lash + Brow Serum and Curl & Lash Mascara Bundle — Both products together at a bundled price for a complete lash routine
• Nutricentials® Eye Love Bright Eyes — Eye-area moisturizer to support the skin around and beneath lashes

Sources & References

• Nu Skin US — Nu Colour Product Line
• Draelos, Z.D. (2011). "Cosmetics and skin care in dermatology." PubMed — on iron oxide colorants in cosmetics
• FDA — Color Additives Approved for Use in Cosmetics

*Independent Nu Skin Brand Affiliate — not produced or endorsed by Nu Skin Enterprises Inc.