Nu Colour® Curl & Lash Mascara (USA)

Nu Colour Curl and Lash Mascara — Long-Lasting Curling Formula for Defined Lashes

A good mascara does two things well: it lifts your lashes and it stays put. Nu Colour Curl & Lash Mascara is built around those two priorities. The curved brush deposits a buildable, smudge-resistant formula that curls straight lashes upward and holds that curl throughout the day — without the brittleness or flaking that plague many "long-wear" mascaras. If you've been frustrated by formulas that look great at 8 AM but end up under your eyes by noon, this one deserves a spot in your rotation.

The science behind mascara curling isn't just about the brush shape — though that matters. The polymer blend in the formula creates a flexible film around each lash that holds it in a curved position as it dries. Think of it as a lightweight cast that maintains shape without stiffness. The best curling mascaras balance hold (keeping lashes lifted) with flexibility (so lashes don't feel crunchy or snap if you rub your eyes). Nu Colour's formula lands in that sweet spot.

Key Benefits

• All-day curl hold — Polymer film locks in lift from morning to evening without drooping
• Buildable coverage — One coat for a natural look, two-three coats for dramatic volume
• Smudge-resistant — Stays on lashes, not under your eyes, even in humidity
• No flaking — Flexible formula bends with lashes instead of cracking and shedding
• Curved brush design — Ergonomic shape follows the natural lash line for even distribution

Key Ingredients

The formula combines film-forming polymers with conditioning ingredients to deliver long wear without lash damage.

• Film-forming Polymers — These create the curling hold. The polymers wrap around each lash fiber, setting it into a curved shape as they dry. Unlike older mascara technologies that relied on waxes (which melt in heat), modern polymer films maintain their structure in humidity and warmth — a significant advantage in summer months or active lifestyles.
• Conditioning Waxes — The formula includes emollient waxes that keep lashes flexible and prevent the brittleness that repeated mascara use can cause over time. Well-conditioned lashes are healthier lashes, and they hold curl better naturally even when you're not wearing mascara.
• Iron Oxides — Provide the rich, deep black pigment. Iron oxides are among the most stable and well-tolerated colorants in cosmetics, with a long safety record. They deliver consistent, intense color without the irritation potential of some synthetic dyes.

What Makes This Formula Different

Most curling mascaras fall into one of two failure modes: either they're too dry and flaky (great initial curl, terrible wear) or too wet and heavy (lashes droop under the weight within an hour). Nu Colour Curl & Lash hits the middle ground because of its polymer-forward formula. The polymers are lightweight enough that they don't weigh lashes down, but strong enough to maintain shape throughout the day.

The curved brush is also worth noting. Flat brushes deposit product evenly but don't help with lift. Spoolie brushes volumize but can clump. The curved brush shape follows your natural lash line, coating from root to tip while simultaneously pressing lashes upward during application. It's a small design detail that makes a real difference in the finished look.

Nu Colour products in general take a "skincare-meets-makeup" approach. While this isn't a lash growth serum, the conditioning ingredients mean your natural lashes aren't being damaged by daily mascara use — something that matters a lot over months and years of wear.

How It Compares

Comparison based on publicly available product information as of 2025. Formulations may change.

How to Use

Start at the base of your upper lashes and wiggle the curved brush upward in a zigzag motion — this separates lashes and distributes product evenly from root to tip. The curved brush should follow your natural lash line. Apply one coat for everyday wear; let it dry for 30 seconds, then add a second coat for more drama. For lower lashes, hold the wand vertically and use the tip to coat each lash individually. Always curl your lashes with an eyelash curler before applying mascara, never after — curling after application can break lashes. Remove with a gentle eye makeup remover or micellar water at the end of the day.

Best For

This mascara is ideal for anyone with straight or downward-pointing lashes that refuse to hold a curl. It's particularly effective for Asian lash types that tend to be straighter and more resistant to curling. Also great for contact lens wearers — the flake-free formula means no particles drifting into your eyes. If you have very sensitive eyes, do a patch test on the back of your hand first and check for any reaction before applying near your eyes.

Frequently Asked Questions

Q: How long does the curl really last?

A: On most people, the curl holds 8-10 hours without noticeable drooping. In very humid conditions, you might see slight relaxation after 6-7 hours. For maximum hold, use an eyelash curler before application and apply two thin coats rather than one thick one.

Q: Is this waterproof?

A: It's smudge-resistant and holds up well to humidity and light moisture, but it's not fully waterproof. It won't survive swimming or heavy rain. The upside is that it's easier to remove than waterproof mascaras, which means less tugging at your delicate eye area during removal.

Q: Will this clump?

A: Clumping is minimal if you apply properly — wiggle the brush from root to tip and don't overload the wand. If you notice clumping, use a clean spoolie brush immediately after application to separate lashes while the formula is still wet.

Q: Can I layer this with other mascaras?

A: Yes. Many people use Curl & Lash as their first coat (for the curling hold) and then layer a volumizing mascara on top for extra fullness. Apply the curling mascara first, let it set for 60 seconds, then add the volumizing layer.

Q: How often should I replace this mascara?

A: Every 3-4 months, regardless of how much product is left. Mascara tubes are breeding grounds for bacteria due to the warm, dark, moist environment. The AAD recommends replacing mascara every 3 months to reduce the risk of eye infections.

Shipping & Payment

Payment Methods: Credit Card, Apple Pay, Google Pay, PayPal, PayPal Pay Later

Shipping: US-wide delivery, typically 3-7 business days

Shipping Cost: US$2.99 flat rate

Free Shipping: On orders over US$79

References

• American Academy of Dermatology — Eye Care Tips
• FDA — Eye Cosmetic Safety
• Nu Skin Official — Nu Colour Curl & Lash Mascara Product Page

NuBest Skin is an independent Nu Skin Brand Affiliate. This product listing is not produced or endorsed by Nu Skin Enterprises, Inc.