JVi (UK)

JVi is Pharmanex's liquid vitamin supplement delivered in single-serve pouches, combining fruit and vegetable concentrates — wolfberry (goji), sea buckthorn, and noni — to provide vitamins and phytonutrients in a highly bioavailable liquid form. At £79.87 for a 30-day supply (two pouches daily), it's designed for people who struggle with tablet-based supplements or want a whole-food-sourced vitamin approach rather than synthetic isolates. The liquid format means faster absorption — nutrients from liquids enter the bloodstream more quickly than those from tablets, which need to disintegrate and dissolve first.

What Makes JVi Different

Most vitamin supplements deliver isolated, synthetic nutrients in tablet form. JVi takes a whole-food approach, concentrating the phytonutrient profiles of wolfberry, sea buckthorn, and noni — three fruits with well-documented nutritional density. Wolfberry (Lycium barbarum) has been studied for its carotenoid content, particularly zeaxanthin, which accumulates in the retina and skin. Sea buckthorn provides a rare combination of omega-3, -6, -7, and -9 fatty acids alongside vitamins C and E. Noni fruit has been researched for its iridoid content, which supports antioxidant defence.

Pharmanex developed a proprietary Pharmanex BioPhotonic Scanner technology to measure carotenoid levels in human tissue, and their research has shown that JVi consumption measurably increases skin carotenoid scores over 8-12 weeks. Carotenoid levels are considered a reliable biomarker of overall antioxidant status and fruit/vegetable intake — providing objective evidence that the nutrients in JVi are actually being absorbed and deposited in tissue, not just passing through.

Key Ingredients

Wolfberry (Goji) Concentrate — Rich in zeaxanthin, beta-carotene, and polysaccharides. Zeaxanthin is deposited in both the macula and the skin, providing antioxidant protection at both sites. Wolfberry polysaccharides have been studied for immune-modulating properties.

Sea Buckthorn — Provides vitamins C and E, plus omega-7 (palmitoleic acid), a relatively rare fatty acid studied for its effects on mucous membrane health and skin hydration. Sea buckthorn is one of the few plant sources of omega-7.

Noni Fruit Concentrate — Contains iridoids, a class of phytonutrients with documented antioxidant and anti-inflammatory activity. Iridoids are more stable than many other phytonutrients, maintaining their bioactivity through processing.

How to Use

Drink 2 pouches daily — one in the morning and one in the evening, or both together if preferred. The liquid form doesn't require food for absorption, though taking it with a meal is fine. The taste is fruit-forward and reasonably pleasant. For UK users, JVi is particularly useful during winter months when fresh fruit variety and intake typically decline. It's not a replacement for eating fruit and vegetables, but it provides concentrated phytonutrients that bridge the gap between dietary recommendations and what most people actually consume.

Who Is This For

People who dislike swallowing tablets (a more common issue than many brands acknowledge), anyone who wants a whole-food-sourced vitamin approach rather than synthetic isolates, and adults looking to increase their phytonutrient and carotenoid intake without dramatically changing their diet. Also suited for people with digestive issues that may reduce tablet absorption. If you're already taking LifePak+ tablets without issue, JVi adds a complementary phytonutrient profile rather than replacing the multivitamin.

Frequently Asked Questions

Can I buy JVi without signing up?
Yes. NuBest Skin sells it directly — no membership or account needed. Ships from the official UK warehouse.

Does this replace a multivitamin?
JVi provides vitamins and phytonutrients from concentrated fruit and vegetable sources, but it's not a complete multivitamin with full mineral coverage. It works well alongside LifePak+ (which provides the mineral spectrum) or as a standalone for people focused on antioxidant and carotenoid intake rather than full nutritional coverage.

What does it taste like?
Fruit-forward with a slight tartness from the sea buckthorn. Considerably more palatable than most liquid supplements — you don't need to hold your nose. The pouches are ready-to-drink, no mixing required.

Important Information

Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended daily intake. Keep out of reach of young children. Store in a cool, dry place.

If you are pregnant, breastfeeding, taking medication, or under medical supervision, consult your GP before use.

NuBest Skin is an Independent Nu Skin Brand Affiliate. This website is independently operated and is not produced, endorsed, or approved by Nu Skin Enterprises, Inc.

Sources & References

• Nu Skin Pharmanex. JVi product documentation and BioPhotonic Scanner carotenoid measurement data.
• Cheng CY, et al. "Fasting plasma zeaxanthin response to Fructus barbarum in a food-based human supplementation trial." British Journal of Nutrition, 2005;93(1):123-130.

Product information reviewed by the NuBest Skin Editorial Team. Last updated April 2026.