Epoch Ava Puhi Moni Anti-Dandruff Shampoo (UK) – £18.90
A therapeutic botanical solution for dandruff without harsh side effects
Key Benefits
✔ Dual-action formula: 1% zinc pyrithione (clinically proven) + Polynesian ava puhi extract
✔ Ancient European remedy: Clematis leaf soothes flaking (used since medieval times)
✔ Native American botanicals: Sage and nettle calm irritated scalp
✔ Hair-friendly: Safe for color/chemically-treated hair • No sticky residue • Dermatologist-tested
✔ Sensory experience: Refreshing herbal fragrance • Silky lather
Competitive Comparison Chart
| Feature | Epoch Ava Puhi Moni | Head & Shoulders (Classic) | Nizoral (A-D) | Briogeo Scalp Revival |
|---|---|---|---|---|
| Active Ingredient | Zinc Pyrithione 1% | Zinc Pyrithione 1% | Ketoconazole 1% | Salicylic Acid + Tea Tree Oil |
| Botanical Additives | Ava puhi, Clematis, Sage/Nettle | None | None | Tea Tree, Peppermint |
| Hair Effects | Adds shine & softness | Can be drying | May cause brittleness | Lightweight moisture |
| Scent | Herbal-fresh | Medicinal | Chemical | Minty-medicinal |
| Price (250ml) | £18.90 | £4.50 | £14.99 | £26.00 |
| Best For | Daily use • Sensitive scalps | Budget option | Severe dandruff | Dry scalp + flakes |
Key Differentiators
- Ethnobotanical Heritage
- Only formula combining Polynesian ava puhi (shine) + European clematis (soothing) + Native American herbs (sage/nettle).
- Gentle Efficacy
- Unlike Head & Shoulders (harsh sulfates) or Nizoral (over-drying), Epoch preserves hair health while treating flakes.
- Luxury Positioning
- Competes with high-end brands like Briogeo but at a 25% lower price with more cultural ingredients.
How to Use
- Massage into wet scalp, leave for 1–2 minutes.
- Rinse thoroughly; repeat if needed.
- Pair with Epoch Ava Puhi Conditioner for enhanced softness.
Visual Chart Suggestion
(Radar chart suggested: Plot “Effectiveness,” “Gentleness,” “Hair Benefits,” “Price,” “Botanical Content”)
Why Choose Epoch?
- For those seeking clinically effective yet culturally inspired haircare.
- Ideal alternative to drugstore harshness or luxury brand markups.
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