Authorised Independent Nu Skin Distributor

AP 24 Whitening Fluoride Toothpaste removes surface stains from tea, coffee, and red wine without peroxide, bleach, or abrasive agents that damage enamel over time. In Nu Skin's clinical testing, participants showed a measurable reduction in stain accumulation after two weeks of twice-daily use. The vanilla mint formula leaves a clean, fresh finish — not the chemical burn you get from some whitening products.
For anyone in the UK who drinks three or more cups of tea a day (and let's be honest, that's most of us), staining is an ongoing issue. This toothpaste tackles it at the source: the proprietary AP 24 compound — a dimethicone and alumina blend — forms a protective film over enamel that resists new stain deposits between brushings. It's a prevention-and-removal approach rather than just scrubbing stains off the surface.
Most whitening toothpastes rely on either hydrogen peroxide or high-abrasion particles to strip colour from teeth. Both come with trade-offs: peroxide can cause gum sensitivity, and abrasive formulas wear down enamel with prolonged use. The British Dental Association notes that toothpastes with an RDA (Relative Dentin Abrasivity) above 250 can cause irreversible enamel loss. AP 24 keeps its RDA well within the safe range while still delivering visible whitening results.
The formula also includes sodium monofluorophosphate (1,000 ppm fluoride) for cavity protection, meeting the standard recommended by NHS dental guidelines for adults. You're not choosing between whiter teeth and healthier teeth — you're getting both.
| Feature | AP 24 Whitening | Arm & Hammer Advanced White | Colgate Max White | Sensodyne True White |
|---|---|---|---|---|
| Whitening method | AP 24 compound (dimethicone + alumina) | Baking soda abrasion | Hydrogen peroxide | Low-abrasion silica |
| Peroxide-free | Yes | Yes | No | Yes |
| Fluoride | Yes (1,000 ppm) | Yes (1,450 ppm) | Yes (1,450 ppm) | Yes (1,450 ppm) |
| Stain prevention film | Yes | No | No | No |
| Sensitivity focus | No (gentle formula) | No | No | Yes (potassium nitrate) |
| Flavour | Vanilla mint | Fresh mint | Cool mint | Mint |
| Typical UK price | £9.90 / 110g | ~£3.50 / 75ml | ~£5.00 / 75ml | ~£5.50 / 75ml |
The AP 24 sits at a higher price point, but the 110g tube lasts longer than standard 75ml tubes, and the stain-prevention film means you're not just cleaning — you're protecting against the next cup of Earl Grey.
AP 24 Compound (Dimethicone + Alumina): Creates a microscopic protective layer over tooth enamel that resists stain adhesion. This is what separates AP 24 from standard whitening formulas — it works between brushings, not just during them.
Sodium Monofluorophosphate (1,000 ppm): Strengthens enamel and protects against acid erosion and cavities. The NHS recommends fluoride toothpaste for all adults.
Vanilla Mint Flavour: A gentler alternative to harsh menthol — still fresh, but without the burning sensation some people find off-putting.
Brush twice daily for two minutes — the standard NHS recommendation. Use a pea-sized amount; more doesn't mean better results. For best whitening outcomes, avoid rinsing with water immediately after brushing. The AP 24 compound needs contact time to form its protective film. If you're a heavy tea or coffee drinker, a third midday brush can help maintain results.
Pair with a soft-bristled toothbrush. Hard bristles combined with any whitening toothpaste increase abrasion risk — something your dentist will likely mention at your next check-up.
We ship from the official Nu Skin UK warehouse. Standard delivery typically arrives within 3–5 working days across England, Scotland, Wales, and Northern Ireland. Express options are available at checkout.
No. AP 24's whitening mechanism relies on a protective compound rather than high abrasion. The RDA is within the safe range recommended by dental professionals, and there's no peroxide or bleach in the formula.
It's not specifically formulated for sensitivity (it doesn't contain desensitising agents like potassium nitrate), but the gentle, low-abrasion formula means most people with mild sensitivity use it without issues. If you have significant sensitivity, consult your dentist first.
Yes. In fact, an electric toothbrush with a timer helps ensure you brush for the full two minutes, maximising the AP 24 compound's contact time with your enamel.
Professional treatments use much higher concentrations of peroxide for immediate results. AP 24 is a daily-use product designed for gradual, sustained whitening without the cost (typically £200–£500 at UK dental practices) or sensitivity risk of professional treatments. Many users find it effective for maintaining results between professional sessions.
Individual results may vary. This product is intended for cosmetic use only and is not designed to diagnose, treat, cure, or prevent any disease or skin condition. Discontinue use if irritation occurs and consult a dermatologist or your GP. Patch test recommended before first use.
Clinical results referenced are from studies conducted or commissioned by Nu Skin Enterprises, Inc. and may not reflect typical consumer experience.
Product specifications and clinical data sourced from Nu Skin UK official product documentation (2024). British Dental Association guidance on toothpaste abrasivity referenced from bda.org. NHS fluoride recommendations referenced from nhs.uk.
NuBest Skin is an Independent Nu Skin Brand Affiliate. This website is independently operated and is not produced, endorsed, or approved by Nu Skin Enterprises, Inc.
Product information reviewed by the NuBest Skin Editorial Team. Last updated April 2026.
No registration needed — shop and purchase directly, no account setup required.
Shipped from official Nu Skin warehouse — 100% authentic, factory-sealed products with full warranty.
Competitive pricing — we offer great value on authentic Nu Skin products.
London Underground air contains 10-30x more particulate matter than street level. Here's what that m
Government data shows most British adults are deficient in at least one essential micronutrient. We