AP 24® Anti-Plaque Fluoride Toothpaste (Ireland/EU)

AP 24 Anti-Plaque Fluoride Toothpaste: Daily Plaque Defence That Actually Works

AP 24 Anti-Plaque Fluoride Toothpaste targets plaque buildup and cavity prevention using Nu Skin's proprietary AP 24 anti-plaque agent. Unlike the whitening variant, this formula is specifically engineered for plaque resistance — the dimethicone-based AP 24 compound creates a protective film on tooth enamel that makes it harder for plaque to adhere for up to 12 hours. Combined with sodium monofluorophosphate (0.76% delivering 0.14% fluoride ion), it provides solid daily cavity protection that meets EU regulatory standards.

What Makes AP 24 Different from Regular Anti-Plaque Toothpastes?

Most toothpastes fight plaque reactively — they remove what's already there during brushing. AP 24 works both reactively and preventively. The proprietary surfactant blend leaves a protective film that resists new plaque formation between brushes. For people who are prone to tartar buildup despite regular brushing (something Irish dentists see frequently, partly because of our softer water), this proactive approach is genuinely useful.

The flavour is a clean spearmint — milder than most pharmacy brands. There are no whitening abrasives in this formula, which means the RDA (Relative Dentin Abrasivity) is lower than the whitening version. If your dentist has flagged enamel thinning or you have exposed root surfaces, this is the AP 24 variant to go with.

Key Ingredients

• AP 24 (dimethicone / surfactant complex): Creates a protective barrier on enamel that inhibits plaque adhesion between brushings
• Sodium monofluorophosphate (0.14% fluoride ion): Remineralises enamel and prevents cavities — meets EU fluoride cosmetic limits
• Spearmint flavour: Clean, mild taste without the aggressive sting of some anti-plaque formulas

How to Use

Brush with a pea-sized amount for two minutes, twice daily. Spit out excess — don't rinse immediately, as this gives the fluoride more time to work on your enamel (a tip the HSE's oral health team recommends). Works with manual or electric toothbrushes. Can be alternated with AP 24 Whitening Fluoride Toothpaste if you want both plaque control and whitening benefits — use the anti-plaque version at night and the whitening one in the morning, for instance.

Frequently Asked Questions

Do you deliver to Ireland?

Yes. We deliver across the Republic of Ireland and Northern Ireland from the official Nu Skin EU warehouse. Standard delivery is 3–5 business days, with free delivery on orders over €100.

What's the difference between this and the AP 24 Whitening toothpaste?

Both contain the AP 24 anti-plaque agent and fluoride. The whitening version adds hydrated silica and alumina for stain removal. This anti-plaque version has a gentler abrasive profile — better for people with sensitive enamel or exposed roots who still want strong plaque protection.

Is it suitable for children?

For children aged 6 and over, under adult supervision. Children under 6 should use a toothpaste with lower fluoride content, per HSE guidelines.

Can it help with gum disease?

Plaque buildup is the primary cause of gingivitis and gum disease. By reducing plaque adhesion, AP 24 can help as part of a good oral hygiene routine. However, if you already have gum disease symptoms (bleeding gums, recession), see your dentist — no toothpaste replaces professional treatment.

How long does a tube last?

The 110g tube lasts approximately 6–8 weeks with twice-daily brushing using pea-sized amounts. That's roughly €0.17–€0.24 per day.

Important Information

This is a cosmetic toothpaste, not a medicine. Contains fluoride — do not swallow. Keep out of reach of children under 6. Discontinue use if irritation occurs and consult your dentist. Complies with EU Cosmetics Regulation (EC) No 1223/2009.

NuBest Skin is an Independent Nu Skin Brand Affiliate. This website is independently operated and is not produced, endorsed, or approved by Nu Skin Enterprises, Inc.

Sources

Product information sourced from official Nu Skin product documentation (2024). HSE oral health guidance: hse.ie/eng/about/who/primarycare/dentistry. EU Cosmetics Regulation: ec.europa.eu/growth/sectors/cosmetics/legislation_en.

Editorial note: Product details verified against Nu Skin's official EU documentation. We update this page periodically to reflect any formula changes.

Product information reviewed by the NuBest Skin Editorial Team. Last updated April 2026.