AP 24® Whitening Fluoride-Free Toothpaste (US/CA/AU/NZ)

Product Overview

AP 24® Whitening Fluoride-Free Toothpaste is a peroxide-free, bleach-free whitening toothpaste developed by Nu Skin as part of the AP 24® Oral Care System. It addresses surface tooth staining — from coffee, tea, and everyday food — without relying on harsh chemical bleaching agents or abrasive compounds that can damage enamel over time. The formula is fluoride-free, making it suitable for consumers who prefer to avoid fluoride while still seeking effective plaque control and visible whitening. According to Nu Skin's consumer perception study, 90% of participants reported whiter-looking teeth after two weeks of twice-daily use. Ships from official Nu Skin warehouse through local NuBest stores worldwide.

Key Ingredients & Science

The formula is built around three core functional components:

• AP 24® Blend (Dimethicone, Poloxamer 338, Poloxamer 407): Nu Skin's proprietary ultra-emulsion. The two poloxamer surfactants work together to disrupt and lift plaque from tooth surfaces during brushing, while dimethicone — a silicone-derived ingredient — deposits a smooth protective coating on enamel, contributing to the clean, polished post-brush sensation.
• Hydrated Silica: A mild mechanical abrasive that physically removes surface stains. Its low position on the Relative Dentin Abrasivity (RDA) scale indicates it lifts staining deposits without scratching or eroding enamel.
• Tetrasodium Pyrophosphate: An anti-tartar agent that helps prevent mineral deposits from hardening on tooth surfaces between brushings.

The formula contains no hydrogen peroxide or carbamide peroxide, eliminating the tooth and gum sensitivity risk commonly associated with peroxide-based whitening systems.

How to Use

Adults and children 6 years of age and older: brush teeth thoroughly, preferably after each meal, at least twice a day, or as directed by a dentist or physician. Apply a pea-sized amount to a soft-bristle toothbrush. Use as the primary toothpaste step in your morning and evening oral care routine.

Frequently Asked Questions

What is AP 24® Whitening Fluoride-Free Toothpaste?

AP 24® Whitening Fluoride-Free Toothpaste is a daily-use whitening toothpaste from Nu Skin's AP 24® Oral Care System. It is formulated without fluoride, peroxide, or harsh abrasives, using the proprietary AP 24® anti-plaque blend to reduce surface stains and plaque buildup while leaving a smooth, clean feeling on teeth.

What are the key active ingredients in AP 24® Whitening Fluoride-Free Toothpaste?

The defining ingredients are the AP 24® blend — an ultra-emulsion of dimethicone, Poloxamer 338, and Poloxamer 407 — which targets plaque mechanically and coats enamel, hydrated silica as a low-abrasion stain-lifting agent, and tetrasodium pyrophosphate for anti-tartar action. The toothpaste is flavored with a mild vanilla mint, making it suitable for those with sensitivity to standard mint flavors.

How does AP 24® Whitening Fluoride-Free Toothpaste work?

Rather than bleaching teeth chemically, the formula lifts surface stains through mild mechanical abrasion (hydrated silica) while the AP 24® surfactant blend disrupts plaque during brushing. Dimethicone leaves a smooth, low-friction coating on enamel after rinsing. This approach delivers gradual brightening without the enamel erosion or sensitivity risks linked to peroxide-based whiteners.

What results can I expect and in what timeframe?

In Nu Skin's consumer perception study, 90% of participants reported noticeably whiter-looking teeth after two weeks of consistent twice-daily use. Results are gradual and cumulative — surface stains from coffee, tea, and food lift progressively with regular brushing. The formula is designed for everyday use, so results improve with continued application as part of a standard oral care routine.

Available Worldwide

This product is available through NuBest Skin in 37 countries worldwide. Visit your local NuBest store for pricing, availability, and country-specific product information.

NuBest Skin is an Independent Nu Skin Brand Affiliate. This website is independently operated and is not produced, endorsed, or approved by Nu Skin Enterprises, Inc.