AP-24 Whitening Toothpaste contains key ingredients such as sodium fluoride, hydrated silica, sodium lauryl sulfate, glycerin, citric acid, tetrasodium pyrophosphate and calcium carbonate.
Sodium Fluoride
Fluoride toothpaste can reduce the incidence of tooth decay by nearly 20% to 40%. Patients who use fluoride toothpaste have a nearly 30% lower incidence of dental caries than those who do not use fluoride products. Patients who use fluoride toothpaste for a long time have a mineral deposition of nearly 0.5 times higher than non-fluoride toothpaste users.
Each time AP-24 toothpaste is used, the fluoride component forms a protective film on the tooth surface that can last up to 8 hours. About 350 million people worldwide use fluoridated drinking water or fluoridated toothpaste.
About 85% of patients have significantly reduced sensitivity symptoms after using fluoride toothpaste for two weeks, and the symptoms last for at least 3 months. In the United States, children are not recommended to use high-concentration fluoridated toothpaste before the age of 4.
A 10-year follow-up study showed that participants who used fluoride toothpaste for a long time had a caries rate that was more than 50% lower than those who did not use it, and the rate of tooth wear was nearly 60% slower than other groups. The annual sales growth rate of AP-24 toothpaste reached 15%, and the user satisfaction rate exceeded 90%.
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Hydrated Silica
Using toothpaste containing hydrated silica can reduce the tartar on the tooth surface by about 40% in just two weeks, and increase the cleaning effect of the tooth surface by nearly 60%.
Hydrated silica has the function of micro-grinding. The size of this particle is usually between 2 and 5 microns, and it will not excessively wear the enamel of the tooth. The effect of hydrated silica is far superior to other traditional abrasives, and the cleaning efficiency is increased by about 30%.
Toothpaste containing hydrated silica can be used continuously for 4 to 6 weeks. 96% of the participants said that within 2 months after using toothpaste containing hydrated silica, the whiteness of their teeth increased by nearly 20%. The stability of toothpaste containing hydrated silica at room temperature has increased by 40%.
Toothpaste containing hydrated silica can reduce the rate of gingival bleeding, and this effect is particularly significant after 4 weeks of use. Patients who use toothpaste containing hydrated silica have a nearly 50% reduction in the incidence of gingival bleeding, and the number of bacteria in the mouth has also decreased by 30%.
Toothpaste containing hydrated silica is usually about 15%-20% cheaper than other products without this ingredient. The concentration of hydrated silica in toothpaste will be between 5% and 8%, which can ensure both cleaning effect and protection of teeth.
The global market for oral care products containing hydrated silica will reach US$5 billion, with an average annual growth rate of nearly 7%.
Sodium Lauryl Sulfate
About 85% of toothpaste products contain SLS, which is used to clean the tooth surface. The concentration of SLS in toothpaste is usually 1% to 2%.
Using toothpaste containing SLS can help remove up to 30% of stains on the tooth surface. Within 8 weeks of using toothpaste containing SLS, the participants’ tooth surface glossiness increased by an average of 20%.
About 15% to 20% of oral patients experience symptoms such as dry mouth, oral mucosal irritation or oral ulcers after using products containing SLS. Participants who used toothpaste containing SLS had about 25% less plaque than the control group that did not use SLS.
SLS can produce rich foam, making the cleaning process smoother and more pleasant. About 70% of consumers of toothpaste products containing SLS said they were very satisfied with the rich taste of foam. After using toothpaste containing SLS for more than one year, the participants’ enamel weakening increased by about 10%.
Sodium Lauryl Sulfate is relatively low in cost, about 30%-40% cheaper than many other surfactants. About 65% of toothpaste products on the market have chosen SLS as their key ingredient. By 2025, the global SLS oral care product market is expected to grow at an average annual rate of 6%.
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Glycerin
About 90% of toothpaste products contain glycerin. The concentration of glycerin in toothpaste is usually 10% to 20%. Toothpaste containing glycerin has better lubricity than toothpaste without glycerin, and the friction coefficient is reduced by about 30% during use.
Oral care products containing glycerin can reduce the number of bacteria in the mouth by 20% to 30%. About 85% of users said that after using toothpaste containing glycerin, the freshness and moistness of the mouth were significantly improved.
Toothpaste products containing glycerin have a shelf life extended by 15% to 20% compared with products without glycerin. The production cost of glycerin is about 40% lower than other high-end moisturizers. About 65% of toothpaste products in the world choose to use glycerin.
About 5% to 10% of consumers feel that their mouth is too moist or even slightly uncomfortable after using toothpaste containing glycerin. Using mouthwash with glycerin ingredients can significantly reduce the occurrence of dry mouth and bad breath, and its effect is best achieved within 30 minutes and can last for a long time.
Citric Acid
About 70% of commercially available toothpastes contain a certain concentration of citric acid, usually between 0.5% and 1.5%. At a concentration of 1%, citric acid can significantly reduce the rate of plaque formation and improve cleaning in just 3 minutes. About 65% of users said that toothpaste containing citric acid can provide a fresher taste than other brands.
Using a mouthwash containing 1% citric acid can reduce the number of pathogenic bacteria in the mouth by 20% to 30% within 30 minutes. Citric acid can reduce the erosion of tooth enamel by the acidic environment in the mouth by adjusting the pH value of the mouth. Users of toothpaste containing citric acid have a 20% to 25% lower tooth demineralization rate than those who do not use it.
The procurement cost of citric acid is about $4 to $6 per kilogram, which is about 30% cheaper than other moisturizers or oral care ingredients.
The global citric acid market was worth $3 billion in 2019 and is expected to reach $4.3 billion by 2026, with an average annual growth rate of about 6%. The demand for citric acid in the oral care field has increased by about 15% in the past five years.
About 5% of users said that they have experienced a brief stinging sensation in the mouth after using products containing citric acid. Toothpaste containing citric acid has a shelf life of more than 30% longer than toothpaste without citric acid.
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Tetrasodium Pyrophosphate
Using toothpaste containing Tetrasodium Pyrophosphate can reduce tartar deposition by about 25%. Compared with traditional toothpaste, the foam fineness of toothpaste with Tetrasodium Pyrophosphate is improved by more than 15%.
When the concentration of Tetrasodium Pyrophosphate is 0.5%, it can reduce the number of bacteria in dental plaque by about 18% within 24 hours.
After 6 months of storage, the stability of toothpaste with Tetrasodium Pyrophosphate is improved by 25% compared with toothpaste without this ingredient.
The price of Tetrasodium Pyrophosphate per kilogram is about US$10, which is about 20% cheaper than other similar cleaning agents. Oral care products using Tetrasodium Pyrophosphate ingredients can usually gain more consumer favor with a price advantage of 5%-10% among similar products.
More than 80% of users said that after using toothpaste containing Tetrasodium Pyrophosphate, they felt that the surface of their teeth was cleaner. About 70% of consumers believe that Tetrasodium Pyrophosphate can effectively reduce bad breath.
The average annual growth rate of Tetrasodium Pyrophosphate usage in the oral care market is 7%, and the global market demand is expected to reach US$250 million by 2026.
Calcium Carbonate
Using toothpaste containing 20% calcium carbonate can significantly reduce tooth pigment deposition and reduce tooth surface staining. After using this formula of toothpaste, the whitening effect of teeth is improved by more than 30%, and the retention time is up to 30 days.
Calcium carbonate can help remove soft plaque on teeth. After 4-6 weeks of use, it can remove about 20% of the plaque on the tooth surface. By adding calcium carbonate to the toothpaste formula, the decontamination ability of the toothpaste is enhanced by 15%-20%.
Toothpaste containing 5%-10% calcium carbonate is not easy to cause excessive wear of teeth. The calcium carbonate concentration of some high-end toothpastes may be as high as 25%-30%.
The purchase cost of calcium carbonate is about 3-5 US dollars per kilogram. The advantages of calcium carbonate toothpaste in price and cleaning effect have made its market share increase by an average annual rate of 8%.
Long-term use of oral care products containing calcium carbonate can increase the mineral content on the surface of teeth by about 10%-15%.
Nearly 30% of oral care mouthwash formulas on the market have calcium carbonate added to them to enhance their decontamination and cleaning capabilities. Compared with mouthwashes without calcium carbonate, these products have an average oral cleanliness improvement of more than 20%. It is estimated that by 2026, the global application market for calcium carbonate in the oral care industry will reach US$1 billion.